We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Aapkilathi Technologies Private Limited and its affiliates (collectively “Aapkilathi, we, our, us”) collect, use, share or otherwise process your personal information through Aapkilathi website www.aapkilathi.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).
While you may be able to browse certain sections of the Platform without registering with us, however, please note we do not offer any product/service under this Platform outside India. By visiting this Platform, providing your information or availing out product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.
1. Collection of Your Information
When you use our Platform, we collect and store your information which is provided by you from time to time. In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service, product or feature on the Platform.
We may track your buying behaviour, preferences, and other information that you choose to provide on our Platform. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to (whether this URL is on our Platform or not), your computer browser information, and your IP address.
We collect personal information (such as email address, delivery address, name, phone number, credit card/debit card and other payment instrument details) from you when you set up an account or transact with us. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order or consuming our online content or services) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback or if you use voice commands to shop on the Platform, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information into a file specific to you.
2. Use of Demographic / Profile Data / Your Information
We use your personal information to provide the product and services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection of information.
With your consent, we will have access to your SMS, contacts in your directory, location and device information. We may also request you to provide your PAN, GST Number, Government issued ID cards/number and Know-Your-Customer (KYC) details to: (i) check your eligibility for certain products and services including but not limited to credit and payment products; (ii) issue GST invoice for the products and services purchased for your business requirements; (iii) enhance your experience on the Platform and provide you access to the products and services being offered by us, sellers, affiliates or lending partners. You understand that your access to these products/services may be affected in the event consent is not provided to us.
In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyse demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.
We will occasionally ask you to participate in optional surveys conducted either by us or through a third party market research agency. These surveys may ask you for personal information, contact information, date of birth, demographic information (like zip code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behaviour or history, preferences, and other such information that you may choose to provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.
3. How will Information be used
We use the Information to understand Your needs and accordingly facilitate Our services and route You through the relevant information that meets Your need. We do not sell, rent, trade or exchange any personally identifying information of Our Users. We may provide the Information to Our affiliates and service providers under contract (such as customer care, data analytics) to support the operation of the Website and Our services. To the extent we use Your personal information to market to You, we will provide You the ability to opt-out of such uses.
We may also use the Information to provide contents and services that are targeted to Your interests. By accepting the Privacy Policy, You expressly agree to receive this communications/information. If You do not wish to receive these communications, we encourage You to opt out of the receipt of certain communications in Your profile under My Account or by clicking unsubscribe any email communication. You may make changes to Your profile at any time.
3.1 Processing for User Login
We may use the Information for processing Your login for Our Website.
3.2 Technical and functional management
We use technical data such as Your IP address to help diagnose problems and resolve issues related to functionality of the Website.
3.3 Improvement of Website
We aggregate and analyze the Information that We collect and may use the same to monitor and analyze use of the Website, to increase Our Website's functionality, and to better tailor Our Content and design to suit Our Users’/visitors' needs so as to provide them with a smooth, efficient, safe and customized experience while using the Website.
3.4 Request Fulfillment & to improve customer service
We may also use the Information that We collect to fulfill Your requests for products, services, and information, which helps us respond to Your customer service requests and support needs, more efficiently. For example, We may use Your contact information to respond to Your customer service requests or to enable You to participate in features on the Website such as surveys, polls, and message boards. We may also use information in the aggregate to understand how Our Users as a group use the services and resources provided on Our Website and use feedback You provide to improve Our products and services.
Further, We use the Information to resolve disputes; troubleshoot problems; measure consumer interest in the services provided by Us, inform You about online and offline offers, products, services, and updates; customize Your experience; detect and protect Us against error, fraud and other criminal activity; enforce the T&C or this Privacy Policy, and in general to improve the Users experience.
3.5 Email Communications w.r.t Marketing and Newsletters etc.
We may use the Information that we collect to send you e-mail communications, such as products and services updates, information about your account or changes to the Website, newsletters, marketing and promotional messages about our own or our marketing partners' products and services that may be of interest to you. It may also be used to respond to your inquiries, questions, and/or other requests. If you signed up for one of our email newsletters, we will also send you the newsletters that you requested. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via Our Website.
3.6 Enforcement
We may use the information that we collect to prevent illegal activities, to enforce the Privacy Policy, and to otherwise protect our rights and the rights of Our Users.
In addition to the uses identified above, we may use the Information that we collect for any other purposes disclosed to you at the time we collect your information.
4. Disclosure of Information to Others
Legal Requests and/or Compliance with Applicable Laws
We cooperate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud and other rights, to help protect you and the community. Therefore, in response to a verified request by any statutory authority including but not limited to law enforcement agency or other government officials relating to a criminal investigation or alleged illegal activity, we may (and You authorize us to) disclose, as per the applicable laws, some of Your personal information as is reasonably necessary to respond /comply with the statutory mandate including but not limited to court orders, or other legal process. We may access, use, transfer or disclose Your Personal Information to third parties such as government or law enforcement authorities or private parties, if it is legally and statutorily required to do so under any of the following conditions:
- To satisfy any applicable law, rule, regulation, governmental requests or legal process.
- To protect and/or defend and/or enforce Our Privacy Policy for online services or other policies applicable to any online services in case of potential violations.
- To secure our systems.
- To respond to claims that an advertisement, posting or other Content violates the rights of a third party.
- To protect the rights, property or personal safety of the Users and the public in general for any reason.
- To detect, prevent or otherwise address fraud, security or technical issues.
- To prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity.
In case of any illegal, inethical or legally actionable activity, we may use IP address or other device identifiers, to identify users, and may do so in cooperation with third parties such as internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you. However, we shall not sell, share or rent the Users Personal Information to any third party or use any users e-mail id for sending any unsolicited mails.
Other Corporate Entities
We share much of our data, including Information about You, with our affiliates, subsidiaries, and joint ventures that are committed to serving your online requests and related services, throughout the world. To the extent that these entities have access to your personal information, they remain bound by the existing Privacy Policy. As we continue to develop our business, we might sell or buy stores, subsidiaries or business units. In such transactions, Users’ Information generally is one of the transferred business assets but shall remain subject to the terms and conditions contained in this Privacy Policy.
Internal Service Providers
We may employ third party services to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you on the Website (e.g., search technology, discussion boards, bill collection, affiliate and rewards programs, and co-branded credit cards) and therefore we may provide some of your personal information to these internal service providers. These internal service providers' are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of your personal information for any other purpose except to facilitate the specific outsourced service. In the event of your direct involvement with the internal service provider, any additional information disclosed by you to them shall be subject to internal service provider’s own applicable privacy policy and the Website/Company shall not be responsible for the same.
With Users’ explicit consent
We do not sell or rent Users’ personal information to third parties for their marketing purposes, but with your explicit consent, we may disclose your personal information (i) to third parties for their marketing and advertising purposes; (iii) to send you promotions, notifications, or other services. However, the Users have the right to opt-out of receiving marketing communications about the Company/Website.
5. Security Precautions
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
6. Children Information
We do not knowingly solicit or collect personal information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform, application or services under the supervision of your parent, legal guardian, or any responsible adult.
7. Data Retention
We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
8. Your Consent
By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
You, while providing your personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.
9. Changes to this Privacy Policy
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our policy got last updated, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.